I came up with the name and concept in 2020, in the midst of the first lockdown while living in Maine, USA. I was inspired by In Praise of Idleness by Bertrand Russell.
Realised starting with clothing was something I personally wanted. There were no option made in Europe for the kind of workwear I wanted to wear.
Developed a pattern for the design based off of my personal wardrobe. Pieces I have been wearing since 2010. Some things I like are from modern brands, but most are from things I have be wearing from thrift stores.
I knew I wanted organic fabrics. However, I have a lot to learn about what is available and fabric sourcing. Finally after many samples I found a fabric I like from Spain. I comes undyed and have the right weight to flexibility I wanted. The button I found from a relatively new supplier out of Lithuania. After many back and forths I was happy to get a small run of Milk Casein buttons. They can also be dyed. For the zipper and thread, both from Germany, and organically grown!